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What is Eye Tracking Research?
In simple terms, Eye Tracking Research is the study of
- what we look at,
- in what order,
- for how long and
- what that implies about our interest and attention.
The key benefits of Eye Tracking Research
- Provides unique insights in to what your customers are seeing.
- Visual attention correlates strongly with brand consideration.
Compliments traditional research methods.
Provides objective, quantitative data to help guide internal decisions.
- Eye Tracking settles arguments.