Eye Tracking Research by Tobii


View Tobii’s range of Eye Tracking hardware and software products.

A/B Testing

Objectively research which of your print ads communicate most effectively using Eye Tracking.

Tobii Insight Services

Get the most from your research projects – work directly with Tobii, the Global Leaders in Eye Tracking.

What is Eye Tracking Research?

In simple terms, Eye Tracking Research is the study of

  • what we look at,
  • in what order,
  • for how long and
  • what that implies about our interest and attention.

The key benefits of Eye Tracking Research

  • Provides unique insights in to what your customers are seeing.
  • Visual attention correlates strongly with brand consideration.
  • Compliments traditional research methods.
  • Provides objective, quantitative data to help guide internal decisions.
  • Eye Tracking settles arguments.

Communication and computer access for people with disabilities

Eye Control and Eye Gaze Systems - Inclusive Solutions